Writing and Strategy

Storytelling and the Art of Email Writing


Stories are powerful — our brains seem to be hard-wired for this ancient method of sharing information. As a result, including stories in your emails may seem like a no-brainer. But there’s a problem: Non-profits are adding stories to their fundraising messages… and they’re not working.

By Steve Daigneault and Colin Holtz, Mar 31st, 2011

How can smart organizations harness the power of stories to communicate with supporters and get them to donate?

In M+R’s newest publication, we dig into what makes stories powerful, explain recent test results that can help non-profits avoid falling into the personal story trap, and offer concrete tips for crafting emails that successfully use stories to compel supporters to give.

Click here to read “Storytelling and the Art of Email Writing” now. (PDF)