Posts from the ‘Digital Strategy’ category

NEW REPORT: Grassroots-led Campaigns Transforming Social Change

What Change.org, MoveOn.org and global people-led platforms can teach us about putting members in the driver’s seat Originally published Jan 16, 2014 at MobilisationLab.org Saving hospitals…

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Time for Progressives to Get Serious About Social

If your social feed is anything like ours, it includes a handful of links to interesting articles, one or two rants about the news of the…

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NOI Tips: Identify your goals before writing emails

It’s one of the most basic rules of online organizing: Identify your goals before you start writing an email. From New Organizing Institute Tips, March 15,…

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M+R Research Labs: Talking Storytelling in Emails

Last week, M+R’s Steve Daigneault and Colin Holtz delivered a live webinar on their new paper, “Storytelling and the Art of Email Writing.” You can view…

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Making Stories Work for Your Org: What the Data Says

Everyone is talking about “the power of stories” — social scientists, nonprofit directors, your mother, you name it. Connect emotionally to your supporters and they’ll give!…

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Turning Online Advocacy into Real-world Change: 5 Tips

Nearly every high-profile national organization uses new media to mobilize grassroots supporters and put pressure on lawmakers. But a new study showing that as many as…

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Storytelling and the Art of Email Writing

Stories are powerful — our brains seem to be hard-wired for this ancient method of sharing information. As a result, including stories in your emails may…

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